Daniela Ruiz
Owner and colorist
Soft balayage and lived-in color that grows out gracefully.
About
Hi, I'm Daniela
I opened Luma in 2016 because I wanted a salon that felt like a deep breath — sunny, quiet and never rushed.
I specialize in soft, lived-in color that grows out gracefully, so you can go longer between appointments. Every client gets a real consultation first, and an honest answer about what will work for their hair.
When I'm not in the studio, I'm at the beach with my two kids or taking color classes to keep learning.
- Licensed cosmetologist, CA
- Olaplex certified
- 10+ years behind the chair
- Speaks English, Spanish
The team
Who you'll see in the chair
Maya Chen
Stylist
Precision cuts, curly cuts and easy everyday blowouts.
Jordan Price
Color assistant
Glosses, toners and keeping your color fresh between visits.
10+years of experience
2,400happy clients
4.9★average rating
What clients say
“Daniela listened to exactly what I wanted and my balayage still looks amazing three months later.”
“The most relaxing salon visit I've had. No rush, no upsell, just a great cut.”
“Finally found my forever stylist in Long Beach. My curls have never looked this good.”