Blog / What to put on a salon website

What to put on a salon website

By The bizhq team · Published October 16, 2026 · 4 min read

Short answer: Put six things on a salon website: your services with prices or \"from\" prices and times, how to book, photos of your real work, your hours and address with parking, who does the work, and your house rules like late arrivals and cancellations. Keep it short enough to read on a phone.

A person finds your salon on their phone, maybe from a friend's tip or a Google search. In about ten seconds they want to know what you offer, what it costs and how to get an appointment. If your website answers those three things, you are ahead of many local sites.

Below is what to put on a hair salon, barber shop or nail salon site. You can see how this looks on a finished page in our hair salon sample and nail salon sample. Both are made-up businesses, so use them for ideas only.

Put your menu up with prices

The services list is the page people read most. Give each service a name a customer would recognise, a price, and a rough time. A cut is a cut, but "Balayage" or "Dip powder manicure" deserves one plain line saying what is included.

Not every service has a fixed price. For color, long hair or nail art, write "from $85" and say what changes it (hair length, extra art, removal of old gel). Customers hate surprises more than they hate a high price.

Times matter too. Someone booking a lunch break needs to know whether a service takes 45 minutes or three hours. Group services under short headings like Cuts, Color and Nails so the list is easy to scan.

Need help with wording? Our guide to listing your services goes further.

How can people book?

Say it once, clearly, near the top: call, text, or use a booking link. Pick the ways you really answer. A phone number nobody picks up is worse than no number.

A free bizhq site has no booking calendar of its own. If you already use a booking app, you can add a button that links to it. If you take bookings by text, put your number where a thumb can tap it and say "text us to book."

Add a line about walk-ins if you take them. Barber shops often do, and it saves a phone call.

Show your real work

Photos sell a salon better than any sentence. Show finished cuts, color and nails from your own chair, not stock pictures. Put your best six to nine first. Ask clients before you post their faces.

Google's own photo rules are a good guide for any photo you use. Google says photos should be in focus and well lit, without heavy filters or big edits, and between 10 KB and 5 MB. That's from its photo guidelines. A phone photo taken by a window works. Our post on photos that work on a phone has more tips.

Hours, address and parking

Show your regular hours and any days you are closed. Update them for holidays. Google's help page says you can set special hours for holidays and other temporary periods in your Business Profile, so do the same on your site. See getting your business hours right online.

Then add the things a first visit needs: the street address, which floor or suite, and where to park. "Free lot behind the building" or "street parking on Main" saves a stressful phone call. If you work by appointment only, say so.

Google says businesses with complete and accurate information are more likely to show up in local results, per its ranking tips. Make the site match your listing.

Who does the work, and your house rules

Add a short bio for each stylist, barber or nail tech: a real photo, their name, what they love doing, and how long they have worked. People book a person, not just a shop.

Then add a few house rules. In our view, a good habit is to state these before anyone asks:

  • How early to arrive, and what happens if they are late.
  • How much notice you want to cancel or change a booking.
  • Whether you take walk-ins, kids or groups.
  • How you take payment.

Choose your own rules. Write them in a friendly voice.

Licence display: check your state's rules

Many states require salon professionals to show a licence. California's Business and Professions Code, section 7397, is one example: it says a licensee must display their licence in a conspicuous place at their place of business or employment. See the law text. We aren't giving legal advice. Rules vary by state, so check your state board's rules. If you want to mention your licence on your site, ask the board what it should say.

Where bizhq is the weaker choice

A free bizhq site has no booking calendar of its own and no online store for retail products. Visitors call, text, email or message you, or tap a button that opens your booking app. If you need clients to pick and pay for a slot on your own site, a booking tool will do that better.

Your salon website checklist

  1. Services with prices or "from" prices, and times.
  2. One clear way to book, and whether you take walk-ins.
  3. Six to nine real photos, best first.
  4. Hours, holiday hours, address and parking.
  5. A photo and short bio for each stylist.
  6. Two or three house rules.
  7. The same name, phone and hours as on your Google listing.

Prices and limits in this post were checked on September 20, 2026. They can change, so check the company's own page before you decide.

See it on a sample site

These are made-up businesses built on the free plan, so you can see how a finished site looks and reads on your phone.

Want a free website for your business?

bizhq builds one for you to edit from your phone. No credit card, no hosting fee.

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Sources

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