Blog / What to put on a house cleaning website

What to put on a house cleaning website

By The bizhq team · Published October 23, 2026 · 4 min read

Short answer: A house cleaning website should say which cleans you offer and what each includes, which neighborhoods you serve, how you give a quote, who will be in the customer's home, and how to reach you. Add insured or bonded only if it is true for you.

Before someone lets a stranger into their home, they have questions. Do you clean the way I need? Do you come to my street? What will it cost? Who is showing up? A house cleaning website should answer those four questions, in that order, in plain words.

Here is what to put on it, whether you clean homes, offices or both. Our cleaning sample site shows one way to lay it out. It is a made-up business, so use it for ideas only.

Which cleans do you offer, and what is in each?

Most cleaners sell a few types of clean. Common ones are a standard clean, a deep clean, a move-in or move-out clean, recurring visits, and office cleaning. Name each one the way customers say it.

The trick is to say what each one includes. "Standard clean" means different things to different people. Write two or three lines: which rooms, what tasks (floors, bathrooms, kitchen surfaces), and what costs extra (inside the oven, inside the fridge, windows). A short checklist per service does more than a long paragraph.

If you clean offices or rental properties, give those their own line so a property manager can see you do it.

Where do you clean?

Customers will not call if they can't tell whether you reach their town. List the cities, neighborhoods or zip codes you serve. Add a line like "Not on the list? Text us your zip code."

This matters on Google too. Google calls a business that visits customers a service-area business. Its help page says such a business should remove its address from its profile if customers don't come to it. It also says your area shouldn't stretch beyond about two hours of driving from where you are based, and that you can list up to 20 areas. Use the same service area on your website as on your listing.

How do quotes and booking work?

Most cleaners price by the size of the home and the type of clean, so you can't put one price on everything. Say so plainly, then tell people what to send: bedrooms, bathrooms, rough size, pets, and how often they want you. You can add "starting at" prices if you are comfortable with them.

Next, say how to reach you. On a free bizhq site, people can call, text, email or send a message through the contact form, which has a spot to pick the service they want. It has no booking calendar. Put your number as a tap-to-call link, and say how quickly you usually reply.

Add your working hours, and when you take calls. Google lets you set special hours for holidays in a Business Profile, and your site should say the same.

Show the people who will come

Customers are letting you into their home. A real photo of you or your team, with names, builds more trust than any slogan. Say how long you have cleaned, whether your team stays the same each visit, and whether you bring your own supplies.

Use real before and after photos of your own work. Google's photo guidance asks for photos that are in focus and well lit, without heavy filters. Ask the homeowner before you show any part of their home.

Insured or bonded: only if it is true

Some cleaners put "licensed, insured and bonded" on their site. In our view, only write it if it is true today, and only the words that apply. Don't copy it from another site.

If you do carry insurance, the U.S. Small Business Administration describes general liability insurance as protection against money lost from things like bodily injury and property damage, and says to insure against costs you couldn't pay yourself. Rules for cleaners vary by state, so check your state's rules before you make any claim about a licence, insurance or a bond. We don't give legal advice.

Where bizhq is the weaker choice

A free bizhq site has no booking calendar of its own and no online store. Customers call, text, email or message you for a quote. If you want people to book a recurring plan straight from your site, a booking tool will fit better.

Your cleaning website checklist

  1. Each type of clean, with what is included and what costs extra.
  2. Cities or zip codes you serve.
  3. How you quote, and what to send you.
  4. A real photo and short bio of you or your team.
  5. Insured or bonded only if it is really true.
  6. Phone, text and hours, tap-to-call on a phone.
  7. The same details as your Google listing.

Prices and limits in this post were checked on September 20, 2026. They can change, so check the company's own page before you decide.

See it on a sample site

These are made-up businesses built on the free plan, so you can see how a finished site looks and reads on your phone.

Want a free website for your business?

bizhq builds one for you to edit from your phone. No credit card, no hosting fee.

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